I help to transform ideas
I help to transform ideas
I help to transform ideas into
into Impactful Designs
into Impactful Designs
into Impactful Designs
Impactful Designs
Senior Product Designer @ ReBid | AdTech & MarTech Innovator | B2B SaaS Specialist | Crafting Exceptional Product & Marketing Experiences
Harnessing the power of artificial intelligence to revolutionize industries and enhance human experiences.
Design In Motion
Design In Motion
From Ideas to Interfaces
My Work In Action
Explore a curated journey through my design creations, where strategy meets creativity. Each project reflects my passion for crafting intuitive and impactful user experiences.
From Ideas to Interfaces
My Work in Action
Explore a curated journey through my design creations, where strategy meets creativity. Each project reflects my passion for crafting intuitive and impactful user experiences.
Case Study 3
Decoding
User Frustrations
A Comprehensive Analysis of UX Flaws in the Google Pay App.
Problem Statement 1
Transactional History
Improving User Accessibility: Users frequently encounter difficulties in accessing the transaction history of payments made through the Google Pay App. Consequently, they are compelled to scroll to the bottom of the page to locate the information.
User Accessibility
Cognitive Load
Problem Statement 1
Transactional History
Improving User Accessibility: Users frequently encounter difficulties in accessing the transaction history of payments made through the Google Pay App. Consequently, they are compelled to scroll to the bottom of the page to locate the information.
User Accessibility
Cognitive Load
Problem Statement 1
Transactional History
Improving User Accessibility: Users frequently encounter difficulties in accessing the transaction history of payments made through the Google Pay App. Consequently, they are compelled to scroll to the bottom of the page to locate the information.
User Accessibility
Cognitive Load
Problem Statement 2
Recent Payments
Addressing User Confusion: Users frequently encounter confusion with recent payments, as they tend to disappear port-transaction. If a user wishes to make another payment to the same person, they are compelled to navigate through the entire user journey, involving tasks such as re-scanning the QR code or re-enterring the phone number/UPId.
User Confusion
User Journey
Problem Statement 2
Recent Payments
Addressing User Confusion: Users frequently encounter confusion with recent payments, as they tend to disappear port-transaction. If a user wishes to make another payment to the same person, they are compelled to navigate through the entire user journey, involving tasks such as re-scanning the QR code or re-enterring the phone number/UPId.
User Confusion
User Journey
Problem Statement 2
Recent Payments
Addressing User Confusion: Users frequently encounter confusion with recent payments, as they tend to disappear port-transaction. If a user wishes to make another payment to the same person, they are compelled to navigate through the entire user journey, involving tasks such as re-scanning the QR code or re-enterring the phone number/UPId.
User Confusion
User Journey
Problem Statement 3
Recurring Payments / Auto Pay
Adressing User Dilemmas: Currently, users encounter a challenge in locating all recurring/auto payments associated with their accounts within the app. Prior to the payment execution, users face difficulty in accessing a centralized section containing comprehensive information on these linked payments.
User Dilemmas
Comprehensive Information
Stage 3
Recurring Payments / Auto Pay
Adressing User Dilemmas: Currently, users encounter a challenge in locating all recurring/auto payments associated with their accounts within the app. Prior to the payment execution, users face difficulty in accessing a centralized section containing comprehensive information on these linked payments.
User Dilemmas
Comprehensive Information
Stage 3
Recurring Payments / Auto Pay
Adressing User Dilemmas: Currently, users encounter a challenge in locating all recurring/auto payments associated with their accounts within the app. Prior to the payment execution, users face difficulty in accessing a centralized section containing comprehensive information on these linked payments.
User Dilemmas
Comprehensive Information
Problem Statement 1
Inefficient Navigation
Usability Issues
Task Flow Optimization
Users struggle to efficiently navigate the existing calendar interface, leading to frustration and decreased productivity as they attempt to schedule and manage tasks seamlessly.
Problem Statement 1
Inefficient Navigation
Usability Issues
Task Flow Optimization
Users struggle to efficiently navigate the existing calendar interface, leading to frustration and decreased productivity as they attempt to schedule and manage tasks seamlessly.
Problem Statement 2
Lack of Visual Appeal
The current calendar design lacks a visually engaging layout, failing to capture users' attention or provide an intuitive overview of their schedules, ultimately affecting user satisfaction.
Visual Design
UI Enhancement
Problem Statement 2
Lack of Visual Appeal
The current calendar design lacks a visually engaging layout, failing to capture users' attention or provide an intuitive overview of their schedules, ultimately affecting user satisfaction.
Visual Design
UI Enhancement
Problem Statement 3
Low Engagement
User Engagement
Interactive Design
Limited interactive and user-friendly features within the calendar result in decreased user engagement, preventing users from fully leveraging the platform’s scheduling capabilities.
Problem Statement 3
Low Engagement
User Engagement
Interactive Design
Limited interactive and user-friendly features within the calendar result in decreased user engagement, preventing users from fully leveraging the platform’s scheduling capabilities.
Case Study 2
Reimagining
SaaS Calendars
A Case Study on Redesigning the SaaS Calendar Interface by blending of Usability, Efficiency, and Visual Appeal.
Problem Statement 1
Identifying Usability Issues
Usability Testing
User Centric Design
The existing product design suffers from usability gaps that hinder seamless user interaction, making it challenging for users to accomplish tasks efficiently and effectively.
Problem Statement 1
Identifying Usability Issues
Usability Testing
User Centric Design
The existing product design suffers from usability gaps that hinder seamless user interaction, making it challenging for users to accomplish tasks efficiently and effectively.
Problem Statement 2
Lack of Design Consistency
Inconsistencies in visual elements, navigation patterns, and feedback mechanisms create confusion and reduce user trust, impacting the overall experience.
Consistency In Design
UI Standards
Problem Statement 2
Lack of Design Consistency
Inconsistencies in visual elements, navigation patterns, and feedback mechanisms create confusion and reduce user trust, impacting the overall experience.
Consistency In Design
UI Standards
Problem Statement 3
Limited Error Prevention
Error Handling
UX Best Practices
The current interface lacks adequate mechanisms to prevent user errors and provide clear recovery options, leading to frustration and a drop in user satisfaction.
Problem Statement 3
Limited Error Prevention
Error Handling
UX Best Practices
The current interface lacks adequate mechanisms to prevent user errors and provide clear recovery options, leading to frustration and a drop in user satisfaction.
Case Study 3
Enhancing UX through
Heuristic Evaluation
Heuristic Evaluation as a Catalyst for UX Improvements. A Heuristic Evaluation Journey.
Problem Statement 1
Difficulty in Data Segregation
Data Visualization
Color Accessibility
The existing color palette made it challenging for users to differentiate data points, leading to confusion and reducing their ability to derive actionable insights effectively.
Problem Statement 1
Difficulty in Data Segregation
Data Visualization
Color Accessibility
The existing color palette made it challenging for users to differentiate data points, leading to confusion and reducing their ability to derive actionable insights effectively.
Problem Statement 2
Declined User Experience
The poor contrast and lack of thoughtful color usage hindered users from engaging seamlessly with the interface, resulting in frustration and dissatisfaction with the overall experience.
User Centric Design
Contrast Optimization
Problem Statement 2
Declined User Experience
The poor contrast and lack of thoughtful color usage hindered users from engaging seamlessly with the interface, resulting in frustration and dissatisfaction with the overall experience.
User Centric Design
Contrast Optimization
Problem Statement 3
Reduced User Engagement
Visual Hierarchy
Engagement Design
Ineffective color choices negatively impacted visual hierarchy and clarity, making the interface less intuitive and causing a significant drop in user interaction and retention.
Problem Statement 3
Reduced User Engagement
Visual Hierarchy
Engagement Design
Ineffective color choices negatively impacted visual hierarchy and clarity, making the interface less intuitive and causing a significant drop in user interaction and retention.
Case Study 4
The Power of
Color Palette
A UX case study on enhancing user experience through thoughtful and impactful color design.
Case Study 2
Reimagining
SaaS Calendars
A Case Study on Redesigning the SaaS Calendar Interface by blending of Usability, Efficiency, and Visual Appeal.
Problem Statement 1
Inefficient Navigation
Users struggle to efficiently navigate the existing calendar interface, leading to frustration and decreased productivity as they attempt to schedule and manage tasks seamlessly.
Usability Issues
Task Flow Optimization
Problem Statement 1
Inefficient Navigation
Users struggle to efficiently navigate the existing calendar interface, leading to frustration and decreased productivity as they attempt to schedule and manage tasks seamlessly.
Usability Issues
Task Flow Optimization
Problem Statement 1
Inefficient Navigation
Users struggle to efficiently navigate the existing calendar interface, leading to frustration and decreased productivity as they attempt to schedule and manage tasks seamlessly.
Usability Issues
Task Flow Optimization
Problem Statement 2
Lack of Visual Appeal
The current calendar design lacks a visually engaging layout, failing to capture users' attention or provide an intuitive overview of their schedules, ultimately affecting user satisfaction.
Visual Design
UI Enhancement
Problem Statement 2
Lack of Visual Appeal
The current calendar design lacks a visually engaging layout, failing to capture users' attention or provide an intuitive overview of their schedules, ultimately affecting user satisfaction.
Visual Design
UI Enhancement
Problem Statement 2
Lack of Visual Appeal
The current calendar design lacks a visually engaging layout, failing to capture users' attention or provide an intuitive overview of their schedules, ultimately affecting user satisfaction.
Visual Design
UI Enhancement
Problem Statement 3
Low Engagement
Limited interactive and user-friendly features within the calendar result in decreased user engagement, preventing users from fully leveraging the platform’s scheduling capabilities.
User Engagement
Interactive Design
Problem Statement 3
Low Engagement
Limited interactive and user-friendly features within the calendar result in decreased user engagement, preventing users from fully leveraging the platform’s scheduling capabilities.
User Dilemmas
Comprehensive Information
Problem Statement 3
Low Engagement
Limited interactive and user-friendly features within the calendar result in decreased user engagement, preventing users from fully leveraging the platform’s scheduling capabilities.
User Dilemmas
Comprehensive Information
Case Study 3
Enhancing UX through
Heuristic Evaluation
Heuristic Evaluation as a Catalyst for UX Improvements. A Heuristic Evaluation Journey.
Problem Statement 1
Identifying Usability Issues
The existing product design suffers from usability gaps that hinder seamless user interaction, making it challenging for users to accomplish tasks efficiently and effectively.
Usability Testing
User Centric Design
Problem Statement 1
Identifying Usability Issues
The existing product design suffers from usability gaps that hinder seamless user interaction, making it challenging for users to accomplish tasks efficiently and effectively.
Usability Testing
User Centric Design
Problem Statement 1
Identifying Usability Issues
The existing product design suffers from usability gaps that hinder seamless user interaction, making it challenging for users to accomplish tasks efficiently and effectively.
Usability Testing
User Centric Design
Problem Statement 2
Lack of Design Consistency
Inconsistencies in visual elements, navigation patterns, and feedback mechanisms create confusion and reduce user trust, impacting the overall experience.
Consistency In Design
UI Standards
Problem Statement 2
Lack of Design Consistency
Inconsistencies in visual elements, navigation patterns, and feedback mechanisms create confusion and reduce user trust, impacting the overall experience.
Consistency In Design
UI Standards
Problem Statement 2
Lack of Design Consistency
Inconsistencies in visual elements, navigation patterns, and feedback mechanisms create confusion and reduce user trust, impacting the overall experience.
Consistency In Design
UI Standards
Problem Statement 3
Limited Error Prevention
The current interface lacks adequate mechanisms to prevent user errors and provide clear recovery options, leading to frustration and a drop in user satisfaction.
Error Handling
UX Best Practices
Stage 3
Limited Error Prevention
The current interface lacks adequate mechanisms to prevent user errors and provide clear recovery options, leading to frustration and a drop in user satisfaction.
Ongoing Support
Documentation
Stage 3
Limited Error Prevention
The current interface lacks adequate mechanisms to prevent user errors and provide clear recovery options, leading to frustration and a drop in user satisfaction.
Ongoing Support
Documentation
Case Study 4
The Power of
Color Palette
A UX case study on enhancing user experience through thoughtful and impactful color design.
Problem Statement 1
Difficulty in Data Segregation
The existing color palette made it challenging for users to differentiate data points, leading to confusion and reducing their ability to derive actionable insights effectively.
Data Visualization
Color Accessibility
Problem Statement 1
Difficulty in Data Segregation
The existing color palette made it challenging for users to differentiate data points, leading to confusion and reducing their ability to derive actionable insights effectively.
Data Visualization
Color Accessibility
Problem Statement 1
Difficulty in Data Segregation
The existing color palette made it challenging for users to differentiate data points, leading to confusion and reducing their ability to derive actionable insights effectively.
Data Visualization
Color Accessibility
Problem Statement 2
Declined User Experience
The poor contrast and lack of thoughtful color usage hindered users from engaging seamlessly with the interface, resulting in frustration and dissatisfaction with the overall experience.
User Centric Design
Contrast Optimization
Problem Statement 2
Declined User Experience
The poor contrast and lack of thoughtful color usage hindered users from engaging seamlessly with the interface, resulting in frustration and dissatisfaction with the overall experience.
User Centric Design
Contrast Optimization
Problem Statement 2
Declined User Experience
The poor contrast and lack of thoughtful color usage hindered users from engaging seamlessly with the interface, resulting in frustration and dissatisfaction with the overall experience.
User Centric Design
Contrast Optimization
Problem Statement 3
Reduced User Engagement
Ineffective color choices negatively impacted visual hierarchy and clarity, making the interface less intuitive and causing a significant drop in user interaction and retention.
Visual Hierarchy
Engagement Design
Problem Statement 3
Reduced User Engagement
Ineffective color choices negatively impacted visual hierarchy and clarity, making the interface less intuitive and causing a significant drop in user interaction and retention.
User Dilemmas
Comprehensive Information
Problem Statement 3
Reduced User Engagement
Ineffective color choices negatively impacted visual hierarchy and clarity, making the interface less intuitive and causing a significant drop in user interaction and retention.
User Dilemmas
Comprehensive Information
About Me
Designing for
Impact & Innovation
Impact & Innovation
Senior Product Designer | B2B SaaS | AdTech & MarTech
I’m Avishek Nandy, a Senior Product Designer based in Bengaluru, with a passion for crafting intuitive and impactful digital experiences. With years of experience in B2B SaaS, I specialize in creating user-centric designs that bridge the gap between complex business needs and seamless user experiences. From developing scalable design systems to implementing cutting-edge AI integrations, my work focuses on blending strategy, creativity, and innovation. I thrive on solving challenging problems, delivering solutions that drive engagement, and elevating products to create real value for users.
Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.
Design In Motion
Navigating Into My
Design Landscape
Design Landscape
Explore a curated journey through my design creations, where strategy meets creativity. Each project reflects my passion for crafting intuitive and impactful user experiences.
Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.
Design With Impact
Designing Impact,
Driving Innovation
Driving Innovation
Six Core Strengths That Showcase My Passion for Creating User-Centric, Scalable, and Intelligent Design Solutions.
Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.
User-Centered Design Expertise
Designing with Users in Mind
Creating intuitive, impactful experiences that bridge user needs and business goals.
Proven SaaS Design Experience
Driving Success in AdTech and MarTech
Specialized in building B2B SaaS platforms for engagement, data, and operations.
Design System Leadership
Consistency Through Scalability
Led the development of design systems to streamline and unify product experiences.
AI-Driven Innovation
Integrating Technology for Smarter Solutions
Implemented advanced AI features like ChatGPT to enhance product functionality and engagement.
Holistic Product Design Approach
From Ideation to Execution
Expertise in the complete design lifecycle, ensuring seamless and strategic outcomes.
Passion for Problem-Solving
Turning Challenges into Opportunities
Delivering creative, impactful solutions for complex design problems.
User Research
Great products start with great insights. I dive deep into user behaviors, needs, and pain points, ensuring every design decision is backed by data. My research-driven approach helps create intuitive experiences that truly resonate with users.
Information Architecture (IA)
I bring clarity to complexity. By structuring content and navigation effectively, I ensure users find what they need effortlessly. My strong foundation in IA enhances usability, reduces friction, and makes digital experiences seamless.
Wireframing
From rough sketches to detailed blueprints, I craft wireframes that serve as a solid foundation for exceptional interfaces. My wireframes streamline collaboration, align stakeholders, and pave the way for smooth development.
User Interviews
Understanding users is at the heart of my design process. I conduct insightful interviews to uncover real challenges, motivations, and expectations—turning raw feedback into actionable design improvements.
Prototyping
I bring ideas to life with interactive prototypes, helping teams visualize and test concepts early. My prototypes reduce guesswork, enhance user testing, and accelerate the design-to-development process.
Street Buzz
Word on the street
About Me
About Me
Here’s the buzz from folks I’ve worked with—real talk, no fluff!
Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.
"Avishek has helped me with few designs which were really good. He is a very good designer for both product and marketing. He is also a great team player."
Baidurya Kanti Niyogi
iCare Software
Senior Customer Success Manager
"Working with Avishek has been amazing. He’s a standout Product Designer who really knows how to lift our projects to the next level. He has this great skill for turning complicated ideas into designs that are not only beautiful but super user-friendly."
Rishabh Bhandari
ReBid
Product Analyst
"Nandy is brilliant with whatever he does, be it UI UX, logo or any static creative. He is my one stop solution for any product or graphic related help!"
Pratyush Mondal
Viacom 18 Media Pvt. Ltd.
Senior Sports Creative Producer
"Avishek exceeded my expectations with their exceptional design skills, transforming my website into a visually stunning and user-friendly platform. Their professionalism and creative approach were invaluable!"
Shubhabrata Dutta
The Cinemaholic
Senior Content Writer
"Extremely dedicated and superbly creative. Avishek takes immense effort into ensuring that he delivers what is expected of him."
Aritra Nandi
Juuuno
Founder & CEO
"Avishek is very passionate about his work, hard working, positive attitude and his creativity at its peak when he likes the work/project."
Debayan Bhattacharya
Ariston Thermo India Pvt. Ltd.
Assistant Manager
"I had the pleasure of working with Avishek on a few projects, and despite our brief collaboration, he left a lasting impression. Avishek's efforts surpassed expectations, delivering high-quality work that exceeded standards."
Avedit Bhattacharjee
Meraqi Digitals
Senior Account Manager
"Working with Avishek has been an absolute pleasure. His dedication to understanding user needs and translating them into elegant, intuitive designs is truly remarkable."
Pramita Barik
Three Fourth Solutions
Team Lead
"Avishek and I teamed up for two years. He became more than a workmate – a true friend and guide. His steady support and readiness to tackle every issue."
Kazi Roni
Schbang Digitals
Senior Graphic Visualizer
"He has always delivered top-notch, stellar work. You can easily tell that his decade of acquired knowledge in design and usability makes him stand out among other UX experts."
Shiva Dwivedi
RD&X Networks
SDE-2
"Avishek is self motivated and innovative. He provided very helpful insights when designing creatives and campaigns to make it appealing for the focus group. He understood the demographic of clients and provided solutions and designs accordingly."
Sreetama Ghosh
Myrah Boutique
Founder
"Working with Avishek was a transformative experience, my website's design went from average to exceptional, enhancing both user engagement and overall functionality. His expertise and attention to detail truly made a difference!"
Avik Neogi
iCare Software
CEO
FAQ
Frequently
Asked Questions
Asked Questions
Have questions? Our FAQ section has you covered with
quick answers to the most common inquiries.
Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.
What services do you offer as a Product Designer?
What is your design process?
Can you work on both web and mobile applications?
Do you collaborate with developers and other teams?
Where can I see your previous work?
How can I contact you for work opportunities?
What services do you offer as a Product Designer?
What is your design process?
Can you work on both web and mobile applications?
Do you collaborate with developers and other teams?
Where can I see your previous work?
How can I contact you for work opportunities?
What services do you offer as a Product Designer?
What is your design process?
Can you work on both web and mobile applications?
Do you collaborate with developers and other teams?
Where can I see your previous work?
How can I contact you for work opportunities?
What services do you offer as a Product Designer?
What is your design process?
Can you work on both web and mobile applications?
Do you collaborate with developers and other teams?
Where can I see your previous work?
How can I contact you for work opportunities?
Hire Me
Pixels, Coffee & Big Ideas
Let's Talk!
Let's Talk!
Great ideas start with a conversation. Whether it’s over a cup of coffee or a virtual chat, let’s brainstorm, design, and create something amazing together. Ready to bring your vision to life?